Musallimah, Zainiyatul. “The Pragmatic Digital Believer: Why Gen Z Prioritizes Value over Religious Identity in the Shopee Ecosystem”. Journal of Digital Economic Studies 1, no. 1 (June 15, 2026): 81–98. Accessed May 2, 2026. https://journal.zamzamischolar.com/index.php/JDES/article/view/19.